Our Story

Bringing the vaporwave aesthetic to plant lovers across the UK since 2018.

Our Mission

At Neon Leaf, we believe that plants should be more than just decorative objects — they should be living art that transforms your space and improves your wellbeing. Our mission is to bring unique, high-quality indoor plants to UK homes while infusing them with our signature vaporwave aesthetic.

We're committed to ethical sourcing, sustainable practices, and providing expert care advice to ensure your plants thrive for years to come.

Plant illustration in vaporwave style

Our Journey

2018

Neon Leaf began as a small pop-up shop in East London, founded by botanical enthusiasts Emma and James who shared a passion for plants and 80s-inspired aesthetics.

2019

We opened our first permanent physical location in Shoreditch, London, combining a plant shop with a neon-lit coffee space where plant lovers could gather and share tips.

2020

During the pandemic, we pivoted to focus on our online presence, developing our signature packaging and nationwide delivery service to bring plants to homes across the UK.

2021

We expanded our greenhouse facilities and began cultivating our own rare plant varieties, becoming specialists in tropical houseplants that thrive in UK environments.

2022

Neon Leaf launched its first line of custom planters and care products, designed in-house with our signature aesthetic and sustainable materials.

Today

We continue to grow our community of plant enthusiasts, offering workshops, care consultations, and exclusive plant varieties while maintaining our commitment to quality and customer satisfaction.

Meet Our Team

Emma Johnson

Founder & Plant Specialist

With a background in horticulture and design, Emma brings her unique vision to every aspect of Neon Leaf.

James Chen

Co-Founder & Operations

James ensures that every plant is perfectly grown, packaged, and delivered with care to its new home.

Olivia Mitchell

Botanical Expert

With a Ph.D. in Botany, Olivia leads our plant curation and care advisory services.

Marcus Taylor

Creative Director

Marcus blends retro aesthetics with modern design to create our signature vaporwave brand identity.

Our Values

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Sustainability

We use eco-friendly packaging, minimize waste, and prioritize sustainable growing practices in all our operations.

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Quality

Every plant we sell meets our strict standards for health, appearance, and resilience in home environments.

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Education

We believe in empowering plant owners with knowledge and support to help their green friends thrive.

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Community

We foster a vibrant community of plant enthusiasts who share our passion for bringing nature indoors.

Join Our Community

Subscribe to receive exclusive offers, care tips, and early access to new plant arrivals.